James Fend (born December 4) is an American entrepreneur, digital marketer, graphic designer, software developer, and cryptocurrency trader. His most recent focus is bringing to market: Undisclosed*, a video platform SaaS app in the VR (virtual reality) space; and Untitled*, an ecommerce company in the office decor industry. He recently founded WhaleBrain, a private Bitcoin trend prediction app modeled after James' contrarian trading fundamentals and deep mass human psychology. In addition, James also runs a hobby product company in the sports gear niche. Prior to his current ventures, from 2014 to 2018, James built and grew Amazon private-label product brands, and an email marketing SaaS app for Amazon sellers.
Fend in 2018
|Residence||Las Vegas, Nevada|
|Education||Middle Tennessee State University (BA)|
|Height||6 ft 0 in (1.82 m)|
|Weight||185 lb (83.91 kg)|
James grew up idolizing Lamborghinis. As he began thinking about future life paths in his senior year at MTSU, he wondered if owning his dream car was ever a possibility. This lead to researching wealthy exotic car owners, and he found some common traits: most were young and not retirement age, most never wore suits, most were not celebrities or athletes or born wealthy, and finally, most were self-made with businesses they created themselves. James discovered The Fastlane community and mindset, and from that point forward, his entrepreneurial journey of creating online businesses and passive income streams began.
Hybrid tech skills
James' combination of self-taught skills (ability to proficiently design, program apps, and marketing) is the by-product of a grueling 10-year process. James did not learn all three skills upfront nor at the same time as his intention was never being able to do all three. But rather each skill compounded on top of each other during the process of trying to get whatever new business goal or idea at the time launched and running.
Design and marketing
In 2007, James needed party flyers. Using YouTube, he learned the basics of Photoshop and slowly improved with each design. Later, a website was needed and using YouTube again, he figured out how to plug images with Photoshopped text into a pre-made html template. Little by little, he learned how to turn images into links and actual text, align and structure, etc. and got decent at html.
In 2008, the Fastlane epiphany hit James and he began creating websites where he would get paid every time a visitor clicked an ad (AdSense). With zero visitor traffic, he read about a SEO or internet marketing tactic and tried to mimmick it. Most tactics failed, but he kept trying new or revised tactics over and over and over again; eventually he learned what, who, and why some things worked and didn't work. Over the next years, James became a highly skilled digital marketer amassing 18+ million YouTube views and 1+ million unique visitors to a handful of websites.
In 2009, armed with the ability to create websites and bring in traffic, roads led to creating dropshipping and other ecommerce websites. Because online stores were not just static webpages, James had to learn the basics of server hosting and databases to get Magento shopping cart stores running. He would go on to create several ecommerce sites and bring in lots of organic traffic, but due to a lack of entrepreneurial wisdom; the products he sold were unsustainable long-term; he eventually shut them all down.
In 2011, James noticed that browser based SaaS apps were creating tons of new, young millionaires. He created a non-working html version of a SaaS app that would help companies create employee schedules. Since he couldn't code, he planned to outsource that part to get the app working. The first attempt was a disaster, the Indian PHP programmer he found dragged on for a year, never got 20% of the app working, and burned every drip of money James frugally saved. In desperation, he burned into credit cards to hire another, more expensive developer to finish the app. The app launched, but never managed to gain any traction after a year; it failed and James took a devastating hit.
In 2012, James gave it one more try by building a SaaS app to help match freelancers with projects. He created the wireframe, and found a local Ruby on Rails programmer this time to avoid any disasters like last time. Ironically, the same exact situation happened like last time, except costing much more. James later found out from others that the guy was a fraud. James then met with Josh Crews, a highly reputable Ruby programmer in Nashville, to get his opinion on getting the app done. During that meeting, Josh encouraged James to free himself of relying on outsourcing by learning to program himself. Until then, James always assumed programming was a special ability a person was born with. James took Josh's weekly mentorship offer; and immediately went to work locking himself inside a room and grinding away 10 to 12 hours every day for three straight months. James finally emerged with the app completed and programmed entirely himself. Unfortunately, over the next year, even with content marketing efforts that went viral, the app never gained traction; it failed. The final blow.
James graciously bowed out and took a complete break from entrepreneurship. For 3 years, James would not think of or chase any business ideas.
In 2015, James was invited to an internet marketing mastermind group where a person briefly mentioned Amazon FBA and how people could make money private labeling products. Out of curiosity, James cautiously experimented with importing and private labeling, and realized there was a big, real opportunity there. Digging into every single skill and lessons from the past 8 years, he poured all his energy and focus into creating Amazon FBA product brands; James finally created his first real breakthrough businesses. James would also go on to build an email marketing SaaS app for Amazon sellers. Since he intimately used his own app, it gained traction quickly; finally resulting in his first successful SaaS app.
In 2017, James began cryptocurrency trading and investing during the early stages of a historical bull run. Having absolutely zero experience or knowledge in trading financial assets before, James soon realized he had a unique perspective in predicting and reading markets, particularly in mass human psychology and emotional sentiment which often resulted in big bold contrarian predictions. Using this trading edge, he 58x (5,800%) his entire cryptocurrency portfolio within a span of 5 months. More importantly, because James predicted a big bear sell off; he exited to secure the majority of his profits before cryptocurrency prices began crashing.
Early life and education
James Fend was born in Lawton, Oklahoma. With a father in the U.S. Army, James spent his early years bouncing around between Germany, Tennessee, and South Korea. They later eventually settled in a small town an hour outside of Nashville, Tennessee where he spent the remainder of his childhood.
James attended Middle Tennessee State University where he graduated with a Bachelors degree in Business. During his time in college, he became a member of Kappa Alpha Psi fraternity where he served as the chapter's Polemarch (President).
When not enjoying fatherhood with his daughter, James loves sports and stays active playing basketball, football, golf, and weight training. Some of his other interests include traveling, hiking and exploring, fishing, shooting guns, aquariums, exotic cars, jet fighter planes, concerts, sporting events, and anything water related.
- "AMAZON MILLIONAIRES DO EXIST: AND HERE’S HOW TO BECOME ONE" NichePursuits
- "5 of the Most Inspiring Ecommerce Success Stories" Sourcify
- "7 Resellers Who Are Killing it on Amazon" Side Hustle Inspiration
- "3 Unbelievable Amazon Success Stories" CrazyLister
- "How Suspension Crashed My Amazon Sales From $50K To Zero" WebRetailer
- "Ruby on Rails Tutorial: Learn Web Development with Rails" Amazon.com
- "20 Reasons Why You Need To Learn Ruby On Rails" CodeConquest
- "Ruby on Rails- The Road Ahead…" RailsCarma
- "Amazon Success Story: How I Went From $0 To $50,000/Month In 8 Months" Feedbackz
- "Amazon Horror Story: How Suspension Crashed My Sales From $50K To Zero" Feedbackz
- "We Analyzed 1,000 #1 Keyword Ranked Amazon Products. Here's What We Learned" Feedbackz
- "Amazon’s 35 Ranking Factors: A Complete Breakdown List" Feedbackz
- "How To Get Reviews & Feedback For Your Amazon Products" Feedbackz
- "Rank An Amazon Product On Google With Link Building And SEO Without Penalty" Feedbackz
- "7 Ways To Rank Amazon Products To Top Of Search Results" Feedbackz
- "Ethereum Continues Steady Climb After Consolidation" JamesFend.com
- "Bitcoin To Continue Bull Run After Consolidation" JamesFend.com
- "Bitcoin Ready For Big Upward Jump This Weekend" JamesFend.com
- "Bitcoin Dip To $15,000, Climb To Mid $15,000s, Then Break Out To $17,000" JamesFend.com
- "TRX Ready for 25%+ Pump" JamesFend.com
- "Entire Market Goes Bear As Bitcoin Goes To $13,000s" JamesFend.com
- "My Success Story: From Broke To Young, Wealthy, And Free" JamesFend.com
- "I Launched My Startup Yesterday, This Is How The Hectic Day Went" JamesFend.com
- "How I Learned Enough Ruby On Rails In 12 Weeks To Launch Freelancify" JamesFend.com